January 5, 2012
It may seem like everyone is sending text messages in today’s world, but according to a Forbes report, texting is on the decline.
According to the report, text messaging rates in large texting markets, such as Finland and Hong Kong, are on the decline. Christmas Eve text messaging, one of the biggest days for sending messages on Finnish carrier Sonera, dropped from 10.9 million in 2010 to 8.5 million in 2011. A similar 14% decline was seen in Hong Kong on Christmas Day this year.
So, what gives? The Forbes report blames social networks, such as Twitter and Facebook, for this reduction in messages. This trend isn’t just occurring overseas. Text messages are also declining in the United States thanks to social networking and apps like the iMessage from Apple.
Still, people aren’t ready to forgo sending and receiving texts all together. According to a Pew Research Center Global Attitudes Project study published in December 2011, about 75 percent of cellphone users in 21 countries said they still send texts.
Do you think text messaging will be replaced by other platforms and services in the future? Weigh in and leave us a comment below.
January 4, 2012
The Bolt team is pleased to announce the addition of two fashion and beauty brands joining our agency’s rapidly growing client base. Cristophe Salon Newport Beach and Grey Lee Designs are among the latest luxury consumer lifestyle brands to hire our bi-coastal PR agency, specializing in representing small- to mid-size businesses and nonprofits across a wide range of industries that span the country.
Bolt PR will execute strategic communication plans designed to specifically meet the goals of each of the new clients, as follows:
- Christophe Salon Newport Beach is a cutting-edge, distinctive salon offering customers unparalleled five-star treatment. Under the new ownership of husband and wife team, Scott and Jennifer Fontana, Cristophe Salon Newport Beach is fast becoming known for its highly trained and skilled stylist and colorist teams, personalized service, one-on-one beauty consultations, and a superior salon experience. Bolt PR has been hired to drive awareness of the Cristophe Salon Newport Beach luxury salon experience, located in the heart of Fashion Island. For more information about Cristophe Salon Newport Beach, visit www.cristophenb.com.
- Grey Lee Designs is a unique collection of timeless, monogrammed heirloom jewelry for women and men. Each jewelry piece is customizable with 14K rose, white or yellow gold, and can be personalized with one or more initials. All personalization is done through metal molding, versus engraving, so pieces will never tarnish or fade. Bolt PR will work closely with founder and designer Regina Chapman to establish brand awareness and generate exposure of Grey Lee Designs through top-tier luxury, fashion, consumer lifestyle and bridal media with far-reaching readerships. For information about Grey Lee Designs and to shop the jewelry collection online, visit www.greyleedesigns.com.
Read full announcement
January 2, 2012
The Bolt team is pleased to announce the opening of a new Raleigh, N.C., office! Bolt PR first established a presence in North Carolina last February after hiring Jo-Anne Chase as its vice president and general manager of the eastern region.
Raleigh, which was voted #1 Best City in America by BusinessWeek.com and #1 Best Place for Business and Careers by Forbes.com in 2011, was a strategic expansion location for Bolt PR. Bolt’s new office is located in Downtown Raleigh at 743 W Johnson St., Suite E. Call us any time at (919) 881-7922.
Check out the full announcement here.
