Recently, CareerCast published a survey of “The 10 Most Stressful Jobs”, with a public relations officer landing in the number eight slot.  The twittosphere was buzzing this week with PR professionals expressing feelings of vindication about their pressure-filled careers.  Although tight deadlines, a few “expressive” journalists, and potentially demanding clients are a part of the job, a career in public relations is also exciting, challenging and rewarding.  Many college students decide public relations is a fit because they envision a life of rubbing elbows with celebrities at upscale cocktail parties, without considering their skill set or personality bent.

Here is a list of five questions to help determine if PR is a fit for you:

• Are you able to think on your feet?  From media phone calls and press conferences, to brainstorm meetings and client interaction, PR pros must always be prepared with an articulate answer (even if it is “let me find out and get right back to you”).
• Are you a good writer? Yes, PR involves more than speaking. Written communication skills are essential.  Every email, blog, press release, tweet, etc. is expected to be flawless.
• Are you tenacious? To secure top media coverage, you must not be afraid to pick up the phone and quickly communicate your client’s story to someone you have never met and may not even want to speak with you. A good public relations pro usually sees this as a challenge to be met.
• Are you creative and strategic? These go hand-in-hand in PR campaigns.  The ideas are only as good as the execution and results.
• Are you in-the-know?  From social scenes and business openings, to new technology and world news, it is great to have a pulse on happenings and always be looking for exposure opportunities.

This list is in no way considered conclusive, but these are just a few characteristics that most successful PR pros possess.  And if a career is a good fit, then I believe you’ll enjoy what you do so much more. Think you’ve got what it takes and answered yes to the questions above? We are looking for interns, so blow us away by sending your cover letter and resume to resume@boltpr.com.

The current economic recession has brought forth astonishing realizations for the 60 million st rong assemblage known as Generation Y. Defined by a technology boom that showcased media and digital technologies unlike anything seen before, this peer-oriented group who went from Goosebumps to the iPhone overnight have postponed their career paths longer than any generation in history in favor of self exploration.

What awaits them on the other side is the search to prove self worth within a work force that has seen drastic drops in employment. Nevertheless, even in this economic turmoil, work force productivity is increasing. So the question is, how is productivity developed by employees?

Productivity, as defined by the US Department of Labor, is the relationship between real output and the labor time involved in its production. Milwaukee Public Radio notes that people actually work harder during economic challenges due to employees feeling a sense of purpose and believing their hard work can help their employer stay afloat.  In 2009, labor productivity increased at 6.6% the annual rate, the largest increase since 2003; however, as a direct result, labor unit costs plummeted by 5.9%, proving the theory that tough times equal tough competition.

So how do you enhance personal productivity? Below I’ve listed my recommended best practices:

• Become engaged: Engaged employees are passionate about the workplace, going above and beyond to help the business succeed.
• Think outside the box: Show your value and separate yourself from your peers. Companies thirst for new ideas.
• Log hours: Note the amount of time spent on each project. This is a simple way to track productivity.
• Ask for feedback: You do not have to wait for quarterly or annual reviews to be given for constructive criticism. Feedback is useful in stopping quick-forming bad habits, as well as indicating a proactive approach to career performance.

It has been said that history has a tendency to repeat itself. There was the Depression and now this economic recession. Yet, perhaps the reason Generation Y has taken longer to enter the workforce is because they are the ones destined to save it.

By: Jesse Garner, jesse (at) boltpr (dot) com

NextWork, a career transition organization helping individuals identify personal strengths to discover a fitting career path, have noted that the changing economy and the rising unemployment numbers have forced job seekers to discover new tactics to really stand out. However, what new job searching methods are almost too unconventional and leave the wrong impression with potential employers?

An article published by CNNMoney.com on February 14 (http://money.cnn.com/2009/01/14/pf/unconventional_job_searches/index.htm?postversion=2009011413), explored this question further and identified individuals exploring the good and the bad side of standing out from competing job searchers.

Most experts, including NextWork, agree that attending networking events is still the best approach in proactively searching for a job. Experts also note to expand upon face-to-face networking and to incorporate the wonderful world of online socializing by utilizing such sites as Twitter, Facebook and LinkedIn (see we keep gabbing about these outlets because they truly are the great wave of the future!). A couple of years ago these tactics were not so widely used, but now many individuals use these approaches and job searchers still need to take their approach a step further and try something unique.

A Web developer profiled in the article distributed an email to his family and friends with his job search objective and resume. He asked all of them to pass the information along to any appropriate contacts and even offered a $150 incentive to anyone who led him to a job opening. Utilizing friends and family can really help you gain the support you need during a job search and is a great approach.

Another tactic discussed in the article was one practiced by a private duty registered nurse and a marketing manager, who both wore printed t-shirts with their Web site, contact information, resume and cover letter. This is a very easy approach that can lead to discussions with strangers that may have a tip to get you in the right direction.

On the flip side, the article noted that while creativity is appreciated, 52% of marketing executives and 26% of advertising executives see unconventional job-hunting methods as unprofessional. One example that was mentioned was an individual who mailed a shoe, noting that the candidate was hoping to get a foot in the door.

The rule of thumb is to absolutely explore your creative side, but to be mindful of what is appropriate for your given industry. For more tips on job searching methods, call NextWork at (760) 420-8444 or visit www.nextworkservices.com.

Posted by: Monica Kenney, monica@boltpr.com