Recently, CareerCast published a survey of “The 10 Most Stressful Jobs”, with a public relations officer landing in the number eight slot.  The twittosphere was buzzing this week with PR professionals expressing feelings of vindication about their pressure-filled careers.  Although tight deadlines, a few “expressive” journalists, and potentially demanding clients are a part of the job, a career in public relations is also exciting, challenging and rewarding.  Many college students decide public relations is a fit because they envision a life of rubbing elbows with celebrities at upscale cocktail parties, without considering their skill set or personality bent.

Here is a list of five questions to help determine if PR is a fit for you:

• Are you able to think on your feet?  From media phone calls and press conferences, to brainstorm meetings and client interaction, PR pros must always be prepared with an articulate answer (even if it is “let me find out and get right back to you”).
• Are you a good writer? Yes, PR involves more than speaking. Written communication skills are essential.  Every email, blog, press release, tweet, etc. is expected to be flawless.
• Are you tenacious? To secure top media coverage, you must not be afraid to pick up the phone and quickly communicate your client’s story to someone you have never met and may not even want to speak with you. A good public relations pro usually sees this as a challenge to be met.
• Are you creative and strategic? These go hand-in-hand in PR campaigns.  The ideas are only as good as the execution and results.
• Are you in-the-know?  From social scenes and business openings, to new technology and world news, it is great to have a pulse on happenings and always be looking for exposure opportunities.

This list is in no way considered conclusive, but these are just a few characteristics that most successful PR pros possess.  And if a career is a good fit, then I believe you’ll enjoy what you do so much more. Think you’ve got what it takes and answered yes to the questions above? We are looking for interns, so blow us away by sending your cover letter and resume to resume@boltpr.com.

The current economic recession has brought forth astonishing realizations for the 60 million st rong assemblage known as Generation Y. Defined by a technology boom that showcased media and digital technologies unlike anything seen before, this peer-oriented group who went from Goosebumps to the iPhone overnight have postponed their career paths longer than any generation in history in favor of self exploration.

What awaits them on the other side is the search to prove self worth within a work force that has seen drastic drops in employment. Nevertheless, even in this economic turmoil, work force productivity is increasing. So the question is, how is productivity developed by employees?

Productivity, as defined by the US Department of Labor, is the relationship between real output and the labor time involved in its production. Milwaukee Public Radio notes that people actually work harder during economic challenges due to employees feeling a sense of purpose and believing their hard work can help their employer stay afloat.  In 2009, labor productivity increased at 6.6% the annual rate, the largest increase since 2003; however, as a direct result, labor unit costs plummeted by 5.9%, proving the theory that tough times equal tough competition.

So how do you enhance personal productivity? Below I’ve listed my recommended best practices:

• Become engaged: Engaged employees are passionate about the workplace, going above and beyond to help the business succeed.
• Think outside the box: Show your value and separate yourself from your peers. Companies thirst for new ideas.
• Log hours: Note the amount of time spent on each project. This is a simple way to track productivity.
• Ask for feedback: You do not have to wait for quarterly or annual reviews to be given for constructive criticism. Feedback is useful in stopping quick-forming bad habits, as well as indicating a proactive approach to career performance.

It has been said that history has a tendency to repeat itself. There was the Depression and now this economic recession. Yet, perhaps the reason Generation Y has taken longer to enter the workforce is because they are the ones destined to save it.

By: Jesse Garner, jesse (at) boltpr (dot) com

Pizza Hut has generated quite the buzz in the last month with its hiring of a 22-year-old college grad as a “Twintern”. For those who aren’t familiar with the idea, a Twintern is an intern hired by a company to enhance its social media presence, or to simply Tweet and monitor a Twitter account. With all the attention Pizza Hut has been getting lately, one can expect that more companies will consider adding Twinterns to their staff. Is it a good idea to let an intern be the face of your brand?

Many businesses hire college grads as Twinterns because they believe younger generations are the most familiar with social media. This might be true, but most college students have only used social media for personal reasons, not for business. Gini Dietrich, a Chicago PR manager, said it best when she spoke to bigmoney.com about this issue, “You’re putting your brand and reputation in the hands of someone who has no experience.” The main problem with Pizza Hut’s approach is that it’s allowing a Twintern to speak for its brand, but it’s not monitoring her posts. This is a PR nightmare waiting to happen.

 London home-furnishing retailer Habitat provides a good example of what can happen when Twintern’s post are unmonitored. Habitat has recently been battling an onslaught of bad press after its Twintern included ‘hashtags’ containing popular search terms for the protests in Iran in the company’s tweets. This means that when people on Twitter searched for information on the protests, Habitat’s ads showed up instead. Yes tweets can be deleted, but in a medium that operates in real time, there is no telling how many people will see (and retweet) a tweet before it is deleted. The damage can be done the minute the tweet is posted.

Don’t get me wrong, social media is a fantastic way to connect to consumers and other business professionals, as long as it is managed correctly. Starbucks recently hired one of their baristas to act as the voice for its Twitter account. I like this approach for many reasons.

·         Maintains a consistent voice for the Twitter account (not changing every three months when new interns take over)

·         Ensures better brand representation by utilizing someone who has been trusted to be the face of the brand in the past and by someone who truly understands the brand

·         Leverages the barista’s understanding of  customers’ wants/expectations because he or she has experience interacting with them on a daily basis

·         Utilizes the barista’s experience dealing with consumer complaints because he or she has been trained how to respond appropriately

·         Frees up executives

What do you think about the Twintern craze? Follow Bolt on Twitter @boltbuzz108. But be forewarned, you

won’t find any Twinterns there.

By: Ashley Margo, ashley@boltpr.com