From celebrities and camera crews, to big brands and job opportunities, a new reality sales contest and TV pilot program is coming to San Diego & Los Angeles to bring jobs and revenues. Next Productions, a San Diego-based marketing and production company (and Bolt PR client), is producing the VP Contest, a reality TV series pilot/sales competition, and it’s not too late to get involved. Intrigued? Watch this video for the scoop!
Want to be a sponsor, contestant or celebrity judge? Email info@boltpr.com and we’ll give you the hookup.
This week I attended a luncheon hosted by the Oceanside Chamber of Commerce, where Tim Templeton, Executive VP of Locallife, challenged us to apply the 1% rule. This means looking inside our businesses, examining each process, and finding a way to make the processes 1% better or more efficient. A process includes everything from the way we answer the phone to the way we follow up with business leads. He advised us to make a list of each process we engage in, which should include over 100, and focus on solutions to improve each one. While this task sounded a bit overwhelming to me, since I usually am scrambling for more hours in a day, I decided to take it slow. This weekend and next week I will create the list. Then pick one process per week to improve by 1% (or more).
Here is an example, or at least this is my interpretation, of the applying the 1% rule. Process: the way I answer the phone. I usually say, “Bolt PR, this is Anne.” I try to always sound upbeat. Now, how can I improve this to make the caller feel like I have been looking forward to speaking with him or her? Perhaps I can add in “Thank you for calling…” or remember to smile when speaking.
The 1% rule reminds us to be purposeful in our actions. I don’t always consciously think through each process I engage in because everything becomes second nature. But how much more effective will I be when I label each process and aim to improve?
