Bolt’s Social Media Formula: NEMI

At Bolt, we believe there are four key components of a successful social networking strategy:

1. Network. Reach out directly to other users in your target markets.
2. Engage. Maintain communication with current followers/fans/connections to foster community and build relationships. Ask questions and offer advice and insight to engage your online communities.
3. Manage/Monitor. Update and manage your accounts daily to grow loyal follower base, interact with online communities to drive awareness, and monitor what users are saying about your brand or business.
4. Inform. Post links and industry-relevant information to position yourself as the industry expert and go-to resource. Inform about trends rather than only self-promote.

If you are looking to boost your Internet presence through social media, just remember NEMI. If social networking is too much of a time commitment to learn or implement, talk to our Bolt team about managing social media to truly maximize exposure for your business.  Although we are based in North County San Diego, we offer reputation management and social media management for organizations nationwide.  Feel free to email me at anne@boltpr.com or connect via Twitter at http://twitter.com/boltbuzz108 if you have any questions about public relations and social media or about Bolt PR services.