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Carrie Riggin Joins the Bolt Team

Bolt PR is growing and we are excited to welcome Carrie Riggin to the team! As an account executive at Bolt, Riggin brings her proven track record in B2B and B2C public relations. Her experience includes management of regional and national brands such as Butterball, Dixie, Georgia-Pacific and O2 Fitness. In her new role at Bolt PR, she will be responsible for spearheading media relations, social media and marketing campaigns for the agency’s growing client roster that spans across the beauty, education, fashion, consumer lifestyle, nonprofit, restaurant and hospitality, and technology industries.

Follow Carrie on Twitter @CarrieRiggin.

Bolt PR | Public Relations | Social Media | Marketing | Crisis Communication
Raleigh, NC | Orange County, CA

10 Reasons Your Nonprofit Should be Active on Twitter

Sites like Twitter, Facebook, LinkedIn and Google+ have become a part of most American’s daily life, and nonprofit donors are starting to expect more social engagement from the organizations and causes to which they give.

Recently, PR Daily listed 10 reasons why nonprofits should be active on Twitter. We couldn’t agree more! Here are a few reasons that topped our list:

  • You have something to say. You care about your company’s mission, have passion about the life-changing work you’re doing for the community, and others care about your causes. Now, spread the word about it.
  • Your donors are on Twitter. If you start engaging on Twitter, chances are you will find donors. You’ll get to tell them about the great work their donations are helping to do for the cause– inspiring them to give more or spread the message to their own networks.
  • You can build authority. By tweeting about your work and spreading awareness of your cause, you not only spark inspiration, but you also establish yourself as an authority on the work your company does.

Do you agree that nonprofits should be active on one of the world’s fastest-growing social media sites? Leave us a comment below.

Bolt PR | Public Relations | Social Media | Marketing | Crisis Communication
Raleigh, NC | Orange County, CA

HELLDORADO at the Flying Elephant Pub

Our team couldn’t be more excited for HELLDORADO this Saturday at Flying Elephant Pub! The event, showcasing custom cars and bikes, will also include live bands, giveaways and art! Don’t miss out on the fun: bring your friends and family to Flying Elephant Pub!

Flying Elephant Pub & Grill is North County San Diego’s premier live music and entertainment venue. The Carlsbad pub offers an all-American cuisine, including burgers, pizzas, loaded tater tots, Elephant bites, vegan chili, and chicken and waffles, as well as a wide drink selection, including its infamous Bacon Bloody Mary. Flying Elephant Pub & Grill features two private rooms for holiday parties, corporate events and fundraisers, as well as two stages, video screens and a state-of-the-art sound system. Under the new ownership of Dave and Molly Anson, the Flying Elephant offers a safe, clean and fun environment. For more information, visit www.flyingelephantpub.com.

Drop Down Deals' 5 Days of Deals Giveaway

To help consumers get into the holiday spirit, Drop Down Deals will be hosting the Ultimate Holiday Giveaway on December 9, 2011. The giveaway is part of the site’s 5 Days of Deals campaign that has been going on all week. 5 Days of Deals offers Drop Down Deals users exclusive discount offers and hand-picked coupons from top retailers to help consumers with their Holiday shopping needs.

Everyone who downloads Drop Down Deals between 12:00am and 11:59pm on December 9 will be entered into a drawing where they can win a Rolex watch and other awesome prizes. To enter the giveaway and shop online with great deals visit the Top Deals page http://www.dropdowndeals.com/topdeals.

8 Social Media Trends for 2012

It’s safe to say that 2011 was a year surrounded by social media buzz. PR Daily recently listed 8 social media trends that should be on your radar as we approach 2012. Here are just a few of our favorites:

  • Social TV convergence – You can now “check in” to a TV program and then have conversations with people around the world who are watching the same thing. You can review the shows, talk about what’s happening, and listen to what others are saying. It works for movies and music, too. Plus, if the rumors are true and Steve Jobs’ last project was iTV, this will become huge next year.
  • Social commerce – You can now check into Apple on Foursquare and pay for an in-store purchase using the Apple app on a smartphone. Starbucks also does this by using your phone at its at-register scanner. You’ll see more of this next year.
  • New social networks – We know, there are already a ton of social networks out there, but there are some cool platforms, such as Pinterest, that are gaining traction. It’s still too early to see any results, but you should be aware what others are doing with new social networks.

What social media trends are you looking forward to in 2012? Leave us a comment below.

Facebook Refers 1,000 Times More Traffic than Google+

Since launching a little over four months ago, there has been quite a buzz about Google+. Yet, in a recent report from Net Applications, statistics show that when it comes to driving traffic to websites, Facebook is still crushing the competition.

The report shows that Zuckerberg and company are responsible for two-thirds of all Web traffic referred by social media sites. What does that mean, exactly? Out of every 10,000 links clicked, 66 of them were posted on Facebook.

No. 2 and 3, according to the report, are StumbleUpon and YouTube. The remaining social networks—including big players like LinkedIn, Twitter, and Google+—barely make a blip compared with the traffic that Facebook drives. Facebook now has over 1,000 times the amount of referrals as Google+.

Does this data change the way you view Google+ buzz? Will you choose one social network over the other? Weigh in and leave a comment here.

Bolt’s Holiday Wish List

It’s December already, can you believe it? Time flies when you work with an awesome team and amazing clients! The start of December has us thinking about one thing in particular: holiday shopping! There’s a ton of great gifts out there to choose from, but here’s a few items that top the Bolt team’s holiday wish list:

  • iPhone 4S – We’ve mentioned time and time again our love for technology and the new iPhone is no exception. The iPhone 4S has it all, including Siri, the new voice assistant app. Sign us up!

  • Keurig – Anyone who visits our offices knows, we can’t live without our coffee, and at home it’s no different. Keurig brews the perfect cup of coffee, tea or hot coco, keeping us caffeinated and cozy warm!

  • New Running Shoes – A handful of our team members are avid runners and the rest of us are warming up to the idea after participating in this year’s Dana Point Turkey Trot! We can’t think of a better way to celebrate our love for running, than with cute new running shoes for the holidays!

  • Segway – Okay, we’ll admit it – as ridiculous as these things are, they look pretty fun! We’d like to zoom around town on this bad boy, at least for a day.

  • Cooking Classes at Sur La TableWhile some of us know our way around the kitchen more than others, who wouldn’t love to learn how to spice up the daily lunch menu or cook your loved one a fancy dinner?  Learning new tricks sounds fun to us!

  • Adopt a Pet.com – Working with so many great clients that give back, our perspective on gift giving always includes charitable causes. We’re animal lovers here at Bolt and since we can’t adopt all the animals that need homes, we’re hoping that people find it in their heart to take them in.

What gift are you dying to get this holiday season? Fill us in and leave a comment below!

Cause Layouts™ Partners with Isaiah Alonso Foundation to Support Families of Children with Cancer

As you all know, we love supporting a good cause! Giving back to others is important to us, which is why we have a great cause to share with you, just in time for the holidays.

Cause Layouts™, the first and only free Facebook layouts that provide charities with cause-based social media fundraising tools, is teaming up with national organizations and charities to make a difference this season. Recently, Cause Layouts announced a partnership with the Isaiah Alonso Foundation, a nonprofit working to help families battling childhood cancer. The two organizations joined together to generate viral awareness and raise funds for cancer awareness. As part of this, Cause Layouts designed five free unique layouts for Isaiah Alonso Foundation supporters’ Facebook profiles.

Starting now, Facebook users can download any one of the five Isaiah Alonso Foundation layouts from Cause Layouts’ newly launched website http://causelayouts.com. Each layout highlights one specific family’s journey with cancer. For each original download of a layout, Cause Layouts will donate $1 back to the Isaiah Alonso Foundation. If downloads reach 10,000 or more and they remain displayed on users’ Facebook profiles for a minimum of 30 days, Cause Layouts will increase its donation to $2 per download, equaling a minimum donation of $20,000.

To join in and show your support, download one of the Isaiah Alonso Foundation layouts at http://causelayouts.com/Home/IsaiahAlonso. To learn more visit http://isaiahalonsofoundation.org/ or http://www.causelayouts.com.

10 Ways to Have a Happier Life

As the holiday season is upon us and the New Year is right around the corner, our team already has personal goals on the brain for 2012. New Year’s resolutions give us the opportunity to set goals to better ourselves and we love looking for ways to make positive changes in our lives.

As much as we love the holiday season, we have to admit, it can get a little stressful. In order to cope with the chaos this time of year, Dr. Andrew Weil, founder and director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center, recently published an article for the Huffington Post outlining 10 lifestyle practices that can help people achieve and maintain happy lives. These 10 lifestyle changes are easy ways to keep us happy, all year round – what’s not to love? Check out a few of our favorites that topped the list:

  • Exercise: Human bodies are designed for regular physical activity. The sedentary nature of much of modern life probably plays a significant role in the epidemic incidence of depression today. Many exercise forms – aerobic, yoga, weights, walking and more – have been shown to benefit mood.
  • Laughter: Smiling and, especially, laughing, are potent mood boosters.
  • Forgiveness: Forgiving is almost universally held by philosophers and saints to be a key to happiness – and modern research confirms that those who can quickly and easily forgive when appropriate, enjoy better emotional health.
  • Fish Oil and Vitamin D: Adequate blood levels of these nutrients has been strongly tied to emotional health.

Would you make lifestyle changes to live a happier life? Weigh in below.

Bolt's Friday Favorites

Tis the season… for travel! Whether we are traveling in between our East and West Coast offices, jet setting to take a vacation or flying to visit family for the holidays, our team is constantly on the go. Here are a few travel gadgets we can’t leave home without!

  • iPad – The iPad gives you access to email, games, apps, Internet and movies. It’s perfect for travel to stay connected and entertained!

  • The Nook – As the world’s best reading experience and tablet essential, the Nook is amazing and we can’t live without it!

  • Canon Powershot D10You can’t travel without capturing the memories! This point-and-shoot camera snaps amazing shots and is waterproof! Love it.

  • The Wireless Luggage Finder – This little gadget takes away the pain of looking for your bags when you get off the plane.  The tag transmitter attaches to the handle on your bag and when your luggage arrives in the carousel, your keychain remote will alert you by sending a series of beeps, vibrations and a flashing red light to let you know!

  • iPhone – In general, we can’t live without it, but for travel it’s a MUST. The iPhone lets us listen to music, watch TV shows and movies, access email and check out our favorite blogs too! What’s not to love?

  • Biosilk Hair Gloss –   We know this isn’t a gadget, but it’s just too good not to mention! Biosilk Hair Gloss is the ideal lightweight replenishing treatment to protect and maintain hair and skin in optimum condition. It’s a great product and ideal for travel!

What are your traveling essentials? Leave us a comment below.

Some are born great, some achieve greatness, and some hire public relations officers. { Daniel J. Boorstin }
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