Prepare Yourself for Public Relations

I was always one of those people who knew what they wanted to do. When I was little, I wanted to be a veterinarian. However, I faint at the site of blood- so that was out. In middle school, I became fascinated with music production. I thought I could be the next Dr. Dre; then I realized I didn’t have any rhythm- so that was out. Then one day I was watching Entourage and saw Debbi Mazar make five grown men cry in one scene while declaring that she was Vinnie Chase’s publicist. I was sold; public relations it was!

I got to college and headed straight for the Communication school. I wanted five inch stilettos, two cell phones, lots of responsibility and the ability to make five grown men cry. I knew I had a long way to go; I had cut off jean shorts and converse on, but I was 18 years old and inspired. Fast track to many years later as I sit in my office and write this. Looking back, I wonder what I’d tell the 18-year-old version of myself? What advice would I give to any inspired 18-year-old that wanted to enter public relations?

Here’s my best advice:

• Get involved: PR pros are in the know, so be a part of something. Most universities have Communication honoraries, Public Relations Student Society of America chapters, and public speaking groups. This will not only provide networking opportunities, but also support groups after graduation.
• Know your tools: Become immersed in public relations tactics. Learn about newswires, white papers, press releases, media advisories and social networks. You will feel much more prepared when you enter the workforce.
• Follow trends: My college experience acquainted me with social networking, and now I use it daily in my profession. Stay on top of the newest trends. You never know when it will change the way we work, and live, for that matter.
• Get back to the basics: I will freely admit that my basic grammar skills are not perfect. It is so important, especially for a generation that grew up on AOL instant messenger and now writes in 140 character spaces, to know where to put a period. If you struggle, take a course and refresh your memory.

Many years later, I’m still inspired. I work in public relations and learn something new every day. I’m only wearing two-inch stilettos and have one cell phone. I have a lot of responsibility and still haven’t had that opportunity to make five grown men cry, but I’m working on it. I’d like to tell the 18-year-old version of myself, and any other Debbi Mazar wannabe, that when you are young, the best part is learning who you are and what your passion is. I’m lucky I found mine.

For more links on getting involved check your local university website or  http://www.prssa.org/.