Last week I attended Increase Sales with Social Media seminar at the Marriott in Newport Beach. As I described in my previous post, I walked away from the event with a wealth of social networking ideas to incorporate into Bolt PR’s social media efforts for our business and our clients’ organizations.

Here is a condensed version of day 2:
8:00 am – Keynote speaker David Carleton kicked off the morning with a presentation on Linkbait marketing and how to capture more leads
Biggest takeaway: host a webinar or a giveaway on your website for linkbait
9:30 am – Mike Koenigs stressed the effectiveness of using video sites to increase traffic
Biggest takeaway: purchase a Flip camera to record video for easy uploading
11:00 am – Shama Hyder provided 3 steps to rock Facebook
Biggest takeaway: think of Facebook like a coffee shop and act accordingly
12:30 pm – Lunch at P.F. Changs
Biggest takeaway: you can never go wrong with lettuce wraps
1:30 pm – Viva Visibility founder, Nancy Marmolejo, unveiled how to establish yourself as an expert through social media
Biggest takeaway: not claiming your expertise is costing you money
3:15 pm – Bill Wardell, a lens master, introduced the power of Squidoo
Biggest takeaway: Google loves Squidoo
5:00 pm – The conference ended and I made a stop at Pinkberry before driving home
Biggest takeaway: we need a Pinkberry in North San Diego County

Biggest disappointment of the seminar? I did not win any of the raffle prizes.

To see how Bolt Public Relations doe social networking, connect with us on LinkedIn, Twitter, Facebook, Fast Pitch Networking and JellyFish (just to name a few).

By: Anne Carr, anne@boltpr.com

This weekend I attended the Increase Sales with Social Media seminar at the beautiful Marriott in Newport Beach. After listening to several entertaining speakers, I left the event feeling an information overload – in a good way! The seminar included two days of presentations by Social Networking experts who shared tips and promoted their products.

Here is a condensed version of day 1:
7:45 am – arrived at Marriott Hotel in Newport Beach. Note: the hotel parking lot informs you of the $18 parking fee once you are practically committed to entering the lot.
7:50 am – Checked in and was relieved to have $10 off of my parking for attending the seminar. I entered the large room and sat next to Jason Brett with Trinacle, Inc
8:00 am – Event organizer David Carleton welcomed us
8:15 am – Twenius Dan Hollings explained how to use Twitter effectively
Biggest take-away: Download mytwittertoolbar.com.
10:00 am – Matt Bacak unveiled how to get rich using social media
Biggest take-away: Create a ‘swipe file’ to save marketing ideas, both on and offline
11:30 am – Lunch at California Pizza Kitchen
Biggest take-away: The ‘half’ salad portion is too big for one person (and I love the Bar-b-q Chicken Salad)!
12:30 pm – Chip Lampert spoke about how to increase offline sales using LinkedIn
Biggest take-away: Take full advantage of personal network and request referrals
2:00 pm – Dr. Ron Capps gave an overview of social bookmarking
Biggest take-away: Use Ping.fm or Firefox application to simplify bookmarking
3:45 pm – Paul Colligan presented a way to make a profit through podcasts and Web 2.0
Biggest take-away: The phrase, “I’ll Grab That!”

Stay tuned for the condensed version of day two.

To see how Bolt PR does social networking, connect with us on LinkedIn, Twitter, Facebook, Fast Pitch Networking and JellyFish (just to name a few).

By: Anne Carr, anne@boltpr.com