January 30, 2009
Remember: Symbiosis. A symbiotic relationship is essential to gaining Twitter followers. If you only talk about you and your company, followers will break up with you. If you respond to other tweets and provide helpful information, followers are more likely to pay attention to what you have to say.
Happy Tweeting and don’t forget to follow Bolt PR http://twitter.com/boltbuzz108.
Posted by: Anne Carr, anne@boltpr.com
January 29, 2009
A very wise Margaret Mead once said, “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”
I’m inspired today to write about the power of a team; more specifically, the Bolt Public Relations team. Never in my life have I been surrounded by such a dynamic, brilliant, authentic and motivated group of women. Of course I’m biased. But I’ve also been in other agency environments where this level of teamwork, commitment, drive and support has never been as profound. As we sat at dinner last night discussing our agency, successes, challenges and dreams, I realized that we have such a unique bond, not only with each other, but with our clients. At Bolt PR, our clients are our partners; we are part of the team. We are the support, the hands, the minds and the voices of our clients. We’re not in it for us, but for our clients. We succeed because our clients succeed. I believe that our deep commitment to our clients stems from our conscience selection of the ‘right’ partners for us. As a select-service PR agency, we choose to only work with organizations that we firmly believe in, that we desire to represent, and that we know we can truly impact. In turn, when companies choose the Bolt PR team, they are choosing a group of women who work harder, smarter and with more determination than any others I’ve ever known.
There are two sides of this to learn from: 1) if you’re working for an organization where you don’t feel the teamwork/the bond/the support, go find it. Life is too short not be surrounded by people who inspire and motivate you in some capacity every single day; 2) if you’re looking for a PR agency, choose one that truly believes in your organization. Don’t hire ‘doers’; hire strategic partners that are genuinely committed to you, your growth and your success. Don’t settle for anything less.
Posted by: Caroline Callaway, caroline@boltpr.com
January 23, 2009
Thanks to the San Diego Metropolitan’s Daily Report for always keeping me abreast of the latest business news in San Diego. If you’re not already subscribing to SD Metro’s e-newsletter, do it.
The latest news: “San Diego’s unemployment rate rose to 7.4 percent in December, up from 6.9 percent in November and 5 percent a year earlier, reports the Employment Development Department. The number of [available] jobs fell 1,100 compared to November and 18,400 compared to December 2007.”Job supply is shortening and job demand is growing. If you or someone you know is currently looking for a job, he or she is going to need some type of a strategy to stand out amongst the thousands of other job seekers. But don’t feel discouraged. There ARE jobs out there, but looking online is not enough. So many jobs are secured through word-of-mouth referrals, inside connections and even chance meetings. To learn how to be one of those people who has an “in”, to learn what job is the best fit for you, to learn how to utilize social media in your job search, and to learn how to ace your interview once you get that “in”, check out the New Year, New Career event. Taking place next weekend, this is THE workshop to attend to get the upper-hand on all of the other job seekers out there.It’s hosted by NextWork, a career transition organization that helps individuals identify the right career path to actually achieve personal and professional fulfillment.
Want more info? You can find it here. Space is limited so if you need help finding a job right now, be there.
Posted by: Caroline Callaway, caroline@boltpr.com